Monday
Apr012013
Brokerage Firms Who Use Deceptive Advertising
Brian Donlyuk - Vista Filare Specialist
[caption id="attachment_1918" align="alignleft" width="135"]
Bait and switch trap[/caption]
There are a handful of real estate brokerage firms and agents who use deceptive advertising of low brokerage fees, aka commission, to prospective sellers to get them to call in. These agents claim to sell a home for a fee that, if it were true, makes every other agent appear out of the ballpark in the commission they charge.
Commissions are negotiable and not set by law. A broker offering competitive fees is acting in a business-like manner. That is not the problem.
So where is the deception? The advertised sales commission is "snake oil" because it only covers half or less than half of the total fee the seller must actually pay at close of escrow. At some point, the additional buyer's agent commission gets disclosed to the seller, either when the contract is shoved under their nose for signing, or when the seller drills the agent because something seems off in the math. That's when the seller learns that the advertised rate is NOT the rate he or she must pay.
Would you want to do business with an agent you intend to hire to represent your best interest after discovering that the facts are packaged as a bait-and-switch and you have just been baited?
When you discuss selling your home with Sylvia Jonathan, you receive straight forward information on how the process works and what ALL the fees are. You receive an estimated net sheet so you know what goes back in your pocket at close of escrow. Call (714) 856-7003 and get the FACTS, not snake oil.
[caption id="attachment_1778" align="aligncenter" width="300"]
Real Estate Matchmaker[/caption]
Bait and switch trap[/caption]There are a handful of real estate brokerage firms and agents who use deceptive advertising of low brokerage fees, aka commission, to prospective sellers to get them to call in. These agents claim to sell a home for a fee that, if it were true, makes every other agent appear out of the ballpark in the commission they charge.
Commissions are negotiable and not set by law. A broker offering competitive fees is acting in a business-like manner. That is not the problem.
So where is the deception? The advertised sales commission is "snake oil" because it only covers half or less than half of the total fee the seller must actually pay at close of escrow. At some point, the additional buyer's agent commission gets disclosed to the seller, either when the contract is shoved under their nose for signing, or when the seller drills the agent because something seems off in the math. That's when the seller learns that the advertised rate is NOT the rate he or she must pay.
Would you want to do business with an agent you intend to hire to represent your best interest after discovering that the facts are packaged as a bait-and-switch and you have just been baited?
When you discuss selling your home with Sylvia Jonathan, you receive straight forward information on how the process works and what ALL the fees are. You receive an estimated net sheet so you know what goes back in your pocket at close of escrow. Call (714) 856-7003 and get the FACTS, not snake oil.
[caption id="attachment_1778" align="aligncenter" width="300"]
Real Estate Matchmaker[/caption]
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